What is a life coach? Simply put, a life coach is a trained individual who helps people improve their lives – be it in terms of a job, athletic performance, or the personal side of things. Mentoring and coaching, besides elite training, are critical for the success of every athlete. With years of experience in combat sports, and having trained and mentored thousands of students, we’ll help you face the challenges of life, find a solution to conquer your fears, and achieve success. Most successful people, including athletes, attribute much of their success in life to people who have offered advice, guidance and support throughout their journey.